Kelloggs + Wildreams

In partnership with Wildreams, we proudly designed and executed the very first edition of the Kellogg’s Superstars Summer Camp.

The summer camp was a two week camp (1 week physical and 1 week virtual) for 50 children between 5-12 years.

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Appleroo Co. took the lead in planning, coordination, and delivery. We assembled and managed a dynamic team of over 10 facilitators, bringing expertise across both academic and enrichment areas — including Math, English, Science, Interior Design (2D & 3D), Entrepreneurship, Dance, Cooking, Basic First Aid, Photography, and more.

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We designed the curriculum and learning areas, provided learning resources, and integrated technology into the classroom through Google Classroom, interactive boards, Kahoot, quizzes, and other creative tools to make lessons engaging and fun. To streamline operations, we built a purpose-designed program website to house everything facilitators needed — from lesson notes, plans, timetables, and daily logs to pictures, videos, and communication tools. The camp concluded with a memorable closing ceremony, where campers showcased their projects, performed, and presented their work to parents and guests — a true celebration of their learning and creativity.

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This first edition of the Kellogg’s Summer Camp was a vibrant blend of academics, creativity, and innovation, giving children an unforgettable experience while setting a strong foundation for future editions.